5 things you could put on your brands website
If you have not yet considered getting yourself a website then here goes a couple of great ideas to why it could be a good idea. We do recommend you buy your domain name regardless if you have any use for it - yet. This gives you control of it and the ability to utilize it later on if not now.
So what are these ideas to put on a website that maybe could make me invest the time and money into building one? Just to keep it simple for now, this article will primarily get into the basic features and "needs" for a livestreamers main site. Note that the following points may not be in the order you would place them on a website, depending on your preferences and styles!
- Let people know about you and the brand
- Publish your schedule in a easy-to-find location
- Show people how to contact you by email or formula
- Custom sub-pages for your viewers based on stream content
- Allow your viewers and supporters to have a community point
1. Let people know about you and the brand
One of the most important sections of your website is going to be a "Who in the world am I" where your viewers, supporters and potential partners/sponsors can see who they are dealing with. You do not need to make a whole third-person description of yourself as long as you remember the key information. If you rather be anonymous then do not share personal information, but try to express who you are in open terms anyways.
It can also include information about why you are livestreaming and what gap in the market you want to fill out. Are you trying to be a comedian, entertainer or is it a stepping-stone to hopefully go pro within your game? Do not be afraid to put out your generic hopes and dreams as they can be changed as you evolve as brand and person.
2. Publish your schedule in a easy-to-find location
If you do not have nice photography or video to make yourself an introduction, then a schedule can be a good placeholder as the first thing people see when visiting your site. Mix it with a couple of links to your stream, youtube, and social media to catch the attention. If you fail to direct people then you may not get that potential viewer!
Just a quick tip, do not use the "social media buttons" that loads a like button directly on your site as those may be removed by ad- and script blockers and would only deny you the exposure. Use old fashion links and a quick call-to-action text instead!
3. Show people how to contact you by email or formula
This does not necessarily be on the main page, but having a way for people to contact you directly can be a necessity. If something is wrong with your livestream, website, or other media - or maybe they just have an in-general question. How you decide to answer these people are entirely your doing, but give people the opportunity to contact you. You may get an offer that you can not refuse.
We do, however, recommend that you have a separate email for already acquired partners and sponsors as they should have prioritized access. They are usually the people you have legal responsibilities to and should, by all means, be kept to maintain a future-friendly relationship.
4. Custom sub-pages for your viewers based on stream content
This is a custom and maybe tricky one as it depends entirely on what would fit your livestream. I do not mean refer to sub-pages as in "subscriber" pages; but as in lower-level pages of your website, just to clarify that part. This is where you can be creative and create unique sections that suit your stream uniquely.
To give you a few examples of what such a page could contain:
- Top-list of donators with their total amount based on all times or last X-amount of days
- Description and requirements for upcoming and on-going giveaways or competitions - maybe even past winners
- Custom built shop where viewers can spend the points they have gathered from your livestream
- Insight page of how your stream is going and how partners/sponsors help you out
There are a ton of things you can build on your own website and the best part is that all data stays with you! You can also make a nice landing-page and start your own email list!
5. Allow your viewers and supporters to have a community point
Find ways to integrate your website with your viewers and have that as the central point of your brand. This does not require you to build a forum or user-interactive website in a large-scale way. If you combine the upper ideas to let your viewers know when you are streaming and let them interact with you, on the stream, through the website - the rest comes by itself.
Another great thing about having a community-oriented website is that it automatically becomes a site of authority for the brand. If you put it on the website then people are more likely to believe in it and find it authentic/real compared to another random site.